Lega Serie A has announced that it has signed a partnership deal with Socios, an all-in-one fan influence and rewards platform for sports enthusiasts around the world. The company has been named an Official Partner of Lega of Series A, as well as Series A. Socios is Supercoppa Frecciarossa and Coppa Italia Frecciarossa Football Finals.
This new partnership will officially commence at the time Socios Chief Executive Officer Alexandre Dreyfus presents the MVP award following the conclusion tomorrow’s (January 12th) Supercoppa Final between Serie A rivals Inter Milan and Juventus at the San Siro Stadium.
The partnership continues to build on Socios’s already extensive involvement in Italian football. Socios has already signed agreements or formed partnerships with Inter Milan, Juventus, AC Milan, Napoli, FC Bologna, AS Roma and AS Roma, FC Bologna, Napoli, AC Milan, and the Italian national team.
Outside of Italy In addition to Italy, Socios’s 100+ strong network of partners includes soccer giants FC Barcelona, Paris Saint-Germain, Atletico Madrid, Valencia, Manchester City and Arsenal. In addition to football, Socios’s ever expanding sports network also includes UFC, F1 teams, 25 NBA franchises as well as teams like the New England Patriots of the NFL and the New England Revolution of MLS and 14 NHL franchises, as well as top teams from cricket and esports.
“We are thrilled to announce this partnership with Socios, a leading brand in its field that has been working to improve the highest level of sports for some time currently. With this agreement Lega Serie A proves once again to be ready to take advantage of the opportunities presented by new markets, looking to the future with innovation and careful to respond to the demands of fans all over the globe” said Luigi De Siervo, the CEO of Lega Serie A.
Alexandre Dreyfus, CEO of Chiliz and Socios, said: “In 2021 we grew our network by over 500%and We have also increased our user base by more than 500%, and we are. We also welcomed over one million new users onto our platform.
“We’ve got bigger aims for the coming twelve months, and we’re delighted to begin 2022 with this major announcement, which further strengthens our dedication to Italian sports industry.
“We look forward to working closely in partnership with Serie A, spreading the message of Socios and building our community of superfans both in Italy and all over the globe. “
More than 1.3M users from 167 different countries use the Socios app to engage with and receive rewards from the teams they love and support with Fan Tokens. Fans Tokens can be described as digital tokens that are created using the blockchain. They provide their owners with access to voting rights in polls and VIP rewards, as well as exclusive promotions, AR-enabled functions, games and competitions.
In the year 2022 Socios’s goal is to bring millions of new fans from across the globe to the benefits of Fan Tokens With new developments as well as rewards and features being added throughout the year. Socios is planning to include many more of the world’s top sporting organizations to its existing roster as well as launch highly visible international and national marketing campaigns , and expand its entertainment and sports community significantly in the next 12 months.
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